Our Mission

At LS, we are redefining sportswear by combining sustainability, performance, and self-improvement. Our mission is simple: to make sports more sustainable, help you push your limits, and create a lasting positive impact on humanity.

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Why we do it

Lugen Santos set out on a mission after realizing the lack of truly ethical, European-made sportswear. Frustrated by the lack of responsible alternatives, we set out to create a brand that merges sustainability with high-performance gear.
But LS is more than just a clothing brand. We believe self-improvement should be simple and accessible, which is why we are committed to helping you grow—physically and mentally—by providing:

  • [Training plans] to optimize your performance
  • [Nutrition guidance] for a stronger body
  • [Mindset-building resources] to develop discipline and focus
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Our Vision

This is just the beginning. Our goal is to expand our product line while upholding the highest standards-ensuring you have the best gear to support you in your daily life. We are committed to continuous research and innovation, guaranteeing that every product we create is not only better for you but also for the planet.

At LS, we aim to drive real change in the industry, inspiring other companies to adopt better practices and proving that businesses can and should play a role in building a better future

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Where we're from

Lugen Santos (LS) was founded in the heart of Europe—Luxembourg, the very place where the European Union took its first steps. This makes it only fitting that we commit to sourcing and producing exclusively within the EU, upholding its high standards of quality, ethics, and sustainability. Just as Luxembourg has played a key role in shaping Europe’s economy, we want to continue that legacy-supporting European craftsmanship, innovation, and responsible production.

Join us on our mission

We’re here to make a difference, and with you, we can make it happen. Join our community and be part of the movement toward sustainable sportswear, self-improvement, and a stronger future.
Follow us on social media to stay inspired, connected, and up to date on our journey.